The Top 5 Digital Marketing Trends for 2019
he new year is right around the corner, so now is the time to start planning your digital marketing initiatives for 2019. The industry is always changing, so it’s crucial to stay on top of the new digital marketing trends.
There are thousands of different marketing tools and strategies out there, so how do you know which ones to focus on next year? Here are our top five digital marketing trends that you should expect to see everywhere in 2019:
1. Focus Your SEO Strategy on Voice Search
Voice searching is on the rise, and it’s estimated that 30 percent or more of all searches will be voice by 2020.
Voice searching is crucial. When someone types in a search in Google from a computer or phone, thousands of hits come up. But when they ask Alexa or Siri a question, only one or a couple results pop up. If your website is one of them, it can mean major business.
2. Content Marketing is Essential
Content marketing is still relatively new, but in 2019 that will change. Content marketing is taking over, as consumers demand that brands offer more and more value to them with their marketing techniques.
So it’s not enough anymore to send out e-mails here and there and posting on social media once a week. Consumers want a lot of content, and they want it to add value.
Putting your time and effort into content marketing will build trust and establish better relationships with your consumers.
3. Quality is Better Than Quantity
Consumers are hit by thousands of different ads and marketing pieces every day. The space has never been more crowded. While this might sound counter-intuitive, taking a back seat and not spamming your potential customers will go a long way.
Consumers will appreciate brands that produce quality marketing pieces over quantity.
4. Personalize and Be Authentic
Like we mentioned above, consumers receive thousands of marketing emails, social media ads and more each day. In order to stand out, your company has to personalize these messages and give them content that will add value.
Do your market research and know what your consumer likes. Then personalize your marketing efforts to give them exactly what they’re looking for. Take it another step further and make sure that your brand is authentic. Don’t sound too pushy or like you’re trying too hard.
5. Invest In Artificial Intelligence
You might not realize it, but you’ve probably already seen this digital marketing trend in action. Artificial Intelligence (or AI) can take on the work that humans can’t do. For a business, this could be some of your customer service tasks.
AI software in the form of chatbots, for example, can be installed on your website to answer customer questions and concerns and try to convert more leads.
Learn More About Digital Marketing
As we mentioned earlier, digital marketing is constantly changing. These digital marketing trends are likely to remain strong throughout 2019, but we wouldn’t be surprised if new technology pops up along the way.
Check out the rest of our blog to stay up-to-date on the latest and greatest trends in marketing. We can help you build a successful digital marketing strategy that’s guaranteed to deliver results in 2019 and beyond.