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SEO vs. PPC: How to Combine These Tactics for Better Results

When your goal is to get your website noticed online, your options will usually involve search engine optimization (SEO) and pay-per-click (PPC) advertising. But how do you know which is best for your business?

The truth is, both can drive more traffic and qualified leads to your websites, as long as you do it right. However, it is essential to know that they differ in the time it takes for them to work and the kinds of traffic they can provide. SEO experts in Houston can help you navigate both options and combine their tactics to make your search engine marketing campaign more successful.

A digital marketing agency in Houston can help combine both SEO and PPC to build brand awareness and help your business expand its reach to customers. PPC appeals to customers who are ready to buy or may already know what they want, so it lets you target those with more intent to convert. SEO, on the other hand, may help bring online traffic to increase conversions.

How to combine SEO and PPC

An SEO company in Houston will work closely with you to target keywords to enhance traffic and conversions rate. They will analyze keywords to determine their risks to PPC. If they are risky or too costly for PPC, they may be used for SEO. Paid ads may also be a means to determine the viability of a keyword for rankings. If an advertisement for a specific keyword gets clicks and conversions, you might also want to consider it for your SEO.

If a website visitor fails to convert, that does not mean that your SEO efforts in Houston have been in vain. You can still encourage them to come back by re-targeting your ad campaigns. This time, the SEO Company in Houston will use PPC to re-target organic visitors using special offers.

Combining SEO and PPC can optimize your search engine marketing campaign. Metrics like conversion rate, click-through rate, and bounce rate are relevant to both, so you can use them to determine the appropriate keywords for generating leads. When in doubt, you can always reach out to a seasoned digital marketing agency in Houston to avoid the guesswork.

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