Why SEO is essential for your business in 2021

Good news! A tumultuous economy doesn’t have to mean a lack of leads for your business. In fact, many businesses are eyeing this time as an opportunity to boost visibility even in the most unpredictable of times.

Customers are staying home and spending more time online which is why now, more than ever, it’s important to show up first on Google searches and organically drive traffic to your website. And the best way to make that happen is through intelligent and strategic search engine optimization, also known as SEO. As a leading SEO agency in Houston, TX, we believe SEO is the one of the most important things you can do for your business, especially as the economic and online landscape continues to evolve.

As of July, 2020, 86.86% of online searches took place on Google, and 75% of Internet users never scroll past the first page of search results[1], which means you’ll need to get on that first page to capture people’s attention.

Mining for leads

More people are staying home and doing everything online—from business networking to shopping—which has resulted in a significant increase in internet traffic throughout the entire world. This is a huge opportunity to reach a previously untapped market. A successful SEO strategy will offer you heightened visibility, which will in turn help you capture these new leads and turn them into customers.

94% of clicks in the SERPs go to organic results!

Matching the economic landscape

With so many people inside and online, physical ads and outdoor advertising are not as impactful as they once were. The economic landscape has changed drastically, and now, all the action is happening within digital strategies. Not only is this marketing that comes to directly to your audiences, but with the right SEO strategies in place, businesses are better able to target leads anytime they want.

Scalable results

As expenses increase and the investments decline, companies are pivoting their marketing strategies and are looking for methods that will offer number-based results. With proven, measurable outcomes, SEO is probably the most effective marketing investment for businesses today.

Conclusion

SEO remains one of the best lead generation strategies for locally focused businesses, as it can drive traffic and open up a consistent stream of new leads. Best of all, it can be easily outsourced so you can attract these organic leads without taking any time or focus away from your other primary marketing functions. Need a strategic SEO company in Houston? Contact Vogel Digital Marketing today and see what we can do for you.

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